How Optimizely (Almost) Got Me Fired

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It had been six months since we started concerted A/B testing efforts at SumAll, and we had come to an uncomfortable conclusion: most of our winning results were not translating into improved user acquisition. If anything, we were going sideways, and given that one of my chief responsibilities was to move the user acquisition needle, this was decidedly not good. Not good for me. Not good for my career.

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