How World Building Will Shape The Future Of Media And Business


Acclaimed production designer Alex McDowell and USC have joined forces on an interdisciplinary event and curriculum in world building, designed to inform the next generation of storytelling, urban planning, and business culture.


Science of Fiction—which took place October 24-26 and was co-curated by Jeff Watson, an assistant professor of interactive media and games at USC—also featured an expansive interactive display depicting cultural aspects of Rilao, a society developed by students in McDowell’s spring and summer world building classes; a Sound of Fiction evening concert of interactive music and light; and a closed-door brainstorming session with firms like Boeing, Intel, and Nike applying world building techniques to corporate problem solving.