Making Your Writing Work Harder For You

image0People are extraordinarily sensitive to framing. "Art" is valuable. "Content" is not.

"Content" suggests that something is mass-produced in a factory-like setting, which is unfortunate, because the type of people you're trying to sell to probably don't think that "mass-produced in a factory" describes anything that they want to buy. A quick anthropological thought experiment: if you're selling enterprise software, do you think the decisionmaker considers themselves the kind of person who eats Kraft singles or the kind of person who appreciates artisanal cheeses? You should probably meet them where they are, rather than producing the written equivalent of pink slime, like TechCrunch or ValleyWag.

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