After CES 2013 in Vegas, I stayed on after the show finished for a few days. An “Affiliate Summit” converged in Las Vegas. I was shocked to see the number of shysters involved in this growing trend. And I don’t use that term lightly.

A while ago, one of the marketing consultants at my company, Kogan, came to me and advised that we should get involved with affiliate networks to expand our digital marketing reach. I asked him, “Where do these affiliates get their traffic from? How will they drive traffic to Kogan.com?” He couldn’t really answer the questions, but I agreed to run a small trial. Based on our results, that marketing consultant is no longer with us.

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