Television in Denmark is rubbish, Finnish men like a drink – and Sweden is not exactly a model of democracy. Why, asks one expert, does everybody think the Nordic region is a utopia?
For the past few years the world has been in thrall to all things Nordic (for which purpose we must of course add Iceland and Finland to the Viking nations of Denmark, Norway and Sweden). "The Sweet Danish Life: Copenhagen: Cool, Creative, Carefree," simpered National Geographic; "The Nordic Countries: The Next Supermodel", boomed the Economist; "Copenhagen really is wonderful for so many reasons,"gushed the Guardian.
Whether it is Denmark's happiness, its restaurants, or TV dramas; Sweden's gender equality, crime novels and retail giants; Finland's schools; Norway's oil wealth and weird songs about foxes; or Iceland's bounce-back from the financial abyss, we have an insatiable appetite for positive Nordic news stories. After decades dreaming of life among olive trees and vineyards, these days for some reason, we Brits are now projecting our need for the existence of an earthly paradise northwards.