It was back in 2007. I was an undergraduate at UC Berkeley – following the progress of a locally incubated startup, Brainfall.com. Brainfall was built with the simple goal of providing fun, engaging personality quizzes.

Normally, I wouldn’t care. But, I had just started developing Facebook applications and I was on the verge of releasing a quiz app so I paid close attention to Brainfall.com.

I was concerned. They had more content than I did and.. truth be told, probably higher quality content as well.

Yet, within two weeks I had 10X as much traffic.

Why was this? Simple. I broke out each quiz into its own application.

It turns out users were far more likely to add “Dr. Phil’s Personality Test” or “How Good a Lover Are You?” instead of “Brainfall Personality Quizzes”.

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