Just in the last few weeks we’ve seen elements of gaming brought to banking, kids’ safety, and art sales, and now we’ve come across yet another application. LaunchNow uses gaming to help startup founders build their new companies while competing with other founders for an array of virtual rewards.

Players begin by entering basic information about the startup they’re working on. The game, in turn, gives them a set of various goals they must work towards to build their startup or idea further; ...